Brooklyn Beckham, 27, has faced widespread backlash for a sponsored Instagram video where he appears to mock his estrangement from his parents, David and Victoria Beckham. The clip, promoting DoorDash during the FIFA World Cup 2026, features Brooklyn smirking and saying, 'You're probably wondering why I'm watching the FIFA World Cup 2026 from home... It's a long story.' The post has been criticized for making light of family trauma, with friends of the Beckhams describing the family as 'devastated' and 'inconsolable.'
The advert includes subtle references to the ongoing feud, such as a snow globe resembling Victoria's office decor and a stack of unopened letters, which some interpret as a nod to Brooklyn's refusal to communicate with his family. Harper Beckham, 14, recently attempted to deliver a handwritten note to Brooklyn's Beverly Hills home but found him absent. Representatives for Brooklyn and his wife, Nicola Peltz, 31, accused the Beckhams of 'using Harper as a pawn,' a claim denied by family allies.
PR experts warn the advert could damage Brooklyn's brand and further strain family relations. Andy Barr, Head of Brand Communications at Season One Comms, stated, 'This could well be the beginning of the end for Brand Brooklyn.' Fans have also criticized Brooklyn for continuing to profit from the Beckham name while publicly distancing himself from his parents. The video's comments section has been limited due to the backlash.
Meanwhile, Cruz Beckham's girlfriend, Jackie Apostel, publicly supported Victoria by promoting her makeup products on Instagram. David Beckham, who recently received a star on the Hollywood Walk of Fame, declined to comment on the feud during an interview. The family's public rift has been ongoing since Brooklyn's January statement denouncing his parents.