Kraft has announced plans to develop TSA-compliant ranch dressing packets, catering to international travelers who have discovered the condiment during the World Cup. The company shared an AI-generated image of a clear, quart-sized bag containing ranch packets, resembling a luggage tag with a ranch bottle design, placed in an airport security bin. Additional details will be released later.
The Transportation Security Administration (TSA) has also addressed the trend, reminding travelers that ranch dressing is subject to liquid restrictions. In a social media post, the agency advised visitors to pack ranch in checked bags and avoid consuming it near security lines. The TSA emphasized that carry-on sauces must adhere to the 3.4-ounce limit.
The announcement follows a surge in social media videos showing international soccer fans sampling ranch for the first time. Kraft’s move aims to capitalize on the condiment’s newfound popularity, particularly among World Cup attendees.