Major beverage companies, including The Coca-Cola Company, PepsiCo, and Keurig Dr Pepper, are rolling out QR codes on their packaging that link to a website providing detailed ingredient information. The initiative, led by the American Beverage Association (ABA), aims to enhance transparency for consumers by offering access to safety assessments from global food regulators.
Core Facts
The ABA’s website, GoodtoKnowFacts.org, lists over 140 ingredients found in beverages, including definitions, product applications, and regulatory approvals from the FDA, European Food Safety Authority, and Health Canada. While the site does not provide brand-specific ingredient breakdowns, it complements existing label information. Participating brands also include Celsius, Monster Energy, Polar Beverages, and Red Bull.
Deeper Context
Industry and Regulatory Alignment
The initiative aligns with the Trump administration’s Make America Healthy Again (MAHA) agenda, which emphasizes food and beverage transparency. The ABA states the information is sourced from global food safety agencies, ensuring reliability. The rollout follows growing consumer demand for ingredient transparency, as highlighted by surveys showing 60% of consumers pay attention to beverage ingredients.
Consumer and Policy Implications
The move comes amid calls for greater transparency in food labeling and reduced industry self-regulation. The ABA’s CEO, Kevin Keane, emphasized that the QR codes provide context beyond basic ingredient lists, helping consumers understand regulatory perspectives. The initiative also follows the rise of nutrition apps like Yuka, which rate products based on health scores.
Implementation Timeline
Pepsi has already integrated the QR codes, while Coca-Cola expects to complete its rollout this month. Keurig Dr Pepper plans to add the feature later this year. The ABA first launched GoodtoKnowFacts.org in July 2025 as part of broader transparency efforts.