Slate Auto, a Michigan-based electric vehicle (EV) startup backed by Amazon founder Jeff Bezos, has announced preorders for its Slate Truck, starting at $24,950. The company also offers a five-seat SUV model beginning at $29,950. Deliveries are expected to begin in late 2026.
The base model features manual crank windows, no touchscreen, and no stereo system, positioning it as a low-tech, customizable alternative to traditional EVs. Slate claims its pickup is the most affordable truck in America, though initial projections of a sub-$20,000 price (including incentives) were adjusted due to the 2025 expiration of U.S. EV tax credits.
Market Context and Challenges
The average new EV price was $54,532 in May, according to Cox Automotive. Slate’s pricing strategy targets budget-conscious buyers, particularly those skeptical of EVs. However, the truck’s 205-mile range and 1,000-pound towing capacity may limit its appeal compared to competitors.
Ford recently discontinued its electric F-150, citing low profitability, highlighting the challenges in the EV truck market. Slate’s CEO, Peter Faricy, emphasizes a modular approach, allowing buyers to customize their vehicles with over 200 accessories post-purchase.
Industry and Consumer Reactions
Analysts question whether affordability alone can overcome range and performance limitations. Ivan Drury of Edmunds notes that Slate’s strategy tests whether price remains a decisive factor for EV adoption. Meanwhile, Slate’s minimalist design may attract buyers seeking simplicity over advanced features.
The company’s $300 preorder deposit signals early consumer interest, though long-term success hinges on production scalability and market demand by 2026.