North Carolina Republican Senate nominee Michael Whatley has launched his first general election ad campaign, a $7 million buy targeting Democratic opponent Roy Cooper on taxes and affordability. The 30-second spot, first seen by the Washington Examiner, accuses Cooper of "siding with national liberals" by opposing President Donald Trump’s tax law, which eliminates taxes on overtime, tips, and reduces taxes for many Social Security recipients. The ads will run statewide on streaming services but not on broadcast airwaves.
Whatley’s media strategy shifts
In recent months, Whatley has increasingly restricted access to nonpartisan media, focusing instead on right-leaning outlets and podcasts. During a December rally with President Trump, he joked with reporters about avoiding "goofy" appearances. Polls show Whatley trailing Cooper by double digits, with many North Carolinians unfamiliar with him. Political analysts note his strategy mirrors Trump’s approach of attacking unsupportive media to deflect from campaign struggles.
Media access disputes
Reporters were denied entry to a July 9 campaign event in Raleigh where Whatley accepted an endorsement from the Police Benevolent Association. Event organizers called police on a reporter from The Assembly, though details of the incident remain unclear. Whatley’s campaign has not publicly addressed the restrictions.
Background on the candidates
Whatley, a former chairman of the Republican National Committee and North Carolina GOP, secured Trump’s endorsement to win the Republican primary. Cooper, a former North Carolina governor, is running as the Democratic nominee. The race is seen as a key battleground in the 2026 Senate elections.