Samsung has begun displaying ads on the screens of its Family Hub refrigerators in the U.S. after software updates, raising concerns among consumers who paid for the devices. The ads appear alongside features like weather, calendars, and grocery lists, which users can access through the connected kitchen hubs. Samsung confirmed the change in response to inquiries, though details on the extent and frequency of the ads remain unclear.
The issue highlights a broader trend where smart devices—from cars to computers—show ads after updates, often without explicit user consent. Consumers typically update software for security and functionality, only to later discover their devices display promotions. Experts recommend reviewing privacy settings and terms before purchasing smart products to avoid unexpected changes.
Samsung did not provide further comment on the ad policy or user feedback. The company’s move follows similar practices by other tech firms, including Google, which repurposes old phones into cloud servers. Critics argue that such practices blur the line between owned and rented devices, while manufacturers defend them as necessary for sustaining connected services.