Los Angeles Rams wide receiver Puka Nacua has hired WIN Sports Group to represent him in upcoming contract negotiations, according to reports from ESPN’s Adam Schefter. The move marks a shift from his previous representation by Athletes First and aligns him with the agency that negotiated Zay Flowers’ four-year, $140 million extension with the Baltimore Ravens this offseason.
Nacua, entering the final year of his rookie contract, is scheduled to earn $5.767 million in 2026 before becoming an unrestricted free agent. Spotrac projects his market value at $40.2 million annually, estimating a potential four-year deal worth $160.79 million. Analysts suggest he could exceed those figures, particularly given his production relative to peers who recently signed lucrative deals.
In three NFL seasons, Nacua has accumulated 313 receptions, 4,191 yards, and 19 touchdowns, including back-to-back campaigns with over 1,400 receiving yards. His 2024 season saw him record 1,715 yards, second only to Seattle’s Jaxon Smith-Njigba, who signed a four-year, $168.6 million extension—the highest-paid receiver contract in NFL history.
Nacua’s decision to switch agencies follows Flowers’ deal, which included $108 million guaranteed, the fourth-highest total for a wide receiver. WIN Sports Group also represents other notable players, including Dexter Lawrence, Jordan Davis, and Dion Dawkins, signaling Nacua’s pursuit of high-level representation for his contract talks.
The Rams’ star receiver was selected in the fifth round of the 2023 NFL Draft, unlike Flowers, who went in the first round. This distinction means Nacua is not eligible for a fifth-year option, making him a free agent upon the conclusion of the 2026 season. His per-game average of 95.3 receiving yards since entering the league ranks as the highest all-time, with no player within six yards of that mark in the same span.
Nacua’s contract negotiations are expected to intensify as the Rams assess their financial flexibility and long-term roster plans. The team’s decision to retain or extend Nacua could significantly impact their offensive strategy and salary cap management in the coming years.