A bespoke 2026 Ferrari Luce, identified as 'Chassis 0', has sold for $40 million at a charity auction in Monterey, California. The sale, conducted by RM Sotheby’s on August 16, 2026, marks the highest price ever paid for a brand-new car at public auction.
All proceeds from the sale will be donated to the Ferrari Foundation’s educational programs, according to a statement from the auction house. The winning bidder’s identity has not been disclosed, nor has Ferrari revealed additional details about the buyer.
The 'Chassis 0' model features a unique 'Madreperla Semi-Gloss' finish and was customized through Ferrari’s Tailor Made program, which allows buyers to personalize vehicles to their specifications. The car is equipped with a 122 kWh battery, 800V architecture, and four electric motors producing 1,050 horsepower. Ferrari claims a top speed of 310 km/h and a range of 530 km on a full charge. Acceleration from 0 to 100 km/h is estimated at 2.5 seconds.
The auction took place during Monterey Car Week, an annual event known for high-profile vehicle sales. The previous record for the most expensive new car sold at auction was set in 2025, when a customized Ferrari Daytona SP3 fetched $26 million.
Ferrari’s Strategic Shift and Market Reaction
The unveiling of the Ferrari Luce in May 2026 marked the company’s first fully electric vehicle, departing from its traditional combustion-engine sports cars. The model was designed in collaboration with LoveFrom, the design studio founded by former Apple designer Sir Jony Ive. The Luce’s starting price was set at €550,000 (approximately $640,000).
The launch generated significant debate. Some critics argued the Luce strayed from Ferrari’s iconic design language, while others questioned the viability of an electric supercar in a market dominated by brands like Tesla and Chinese automakers. Ferrari’s stock price fell following the unveiling, reflecting investor skepticism.
Criticism also came from high-profile figures within Italy. Former Ferrari chairman Luca Cordero di Montezemolo and Italy’s deputy prime minister Matteo Salvini publicly expressed reservations about the vehicle. Despite this, the car’s record-breaking auction suggests strong collector interest in exclusive, high-end electric models.
Technical Specifications and Customization
The Ferrari Luce is powered by a 1,050-horsepower electric drivetrain, enabling performance comparable to traditional supercars. The vehicle’s 800V architecture supports rapid charging, while its 530 km claimed range addresses concerns about electric vehicle practicality in long-distance driving.
Ferrari’s Tailor Made program allowed the auctioned model to be customized with bespoke wheels, brakes, and an exclusive white finish, distinguishing it from standard production models. The car will not be delivered to the buyer until the first quarter of 2027, as it is expected to return to Ferrari’s headquarters in Maranello for final preparations.
Broader Implications for the Automotive Industry
The sale of 'Chassis 0' underscores the growing demand for ultra-luxury and collectible electric vehicles, even as some competitors scale back their EV ambitions. Ferrari’s entry into the electric market reflects a broader industry trend toward electrification, despite challenges in balancing tradition with innovation.
The record-breaking auction also highlights the role of charity sales in the high-end automotive sector, where proceeds often support philanthropic initiatives. Ferrari’s decision to donate the funds to educational programs aligns with its corporate social responsibility goals.
Timeline of Key Events
- May 2026: Ferrari unveils the Ferrari Luce, its first fully electric vehicle, amid mixed reactions.
- August 16, 2026: 'Chassis 0' sells for $40 million at RM Sotheby’s Monterey auction.
- First quarter 2027: Expected delivery of the vehicle to the buyer.