American Airlines will install seatback entertainment screens on approximately 800 single-aisle jets, reversing a strategy it adopted nearly a decade ago. The airline confirmed that new Airbus and Boeing aircraft delivered starting in 2028 will include the screens, with retrofits on existing planes beginning the same year and continuing into the early 2030s.
The move marks a shift from the airline’s prior approach, which relied on passengers streaming in-flight entertainment to their personal devices. Seatback screens will feature built-in content such as movies, television shows, games, and music, along with Bluetooth connectivity for wireless headphones. American also plans to expand free WiFi access, including installation of SpaceX’s Starlink service on more than 500 narrow-body aircraft by 2027.
In addition to the entertainment upgrades, American Airlines is increasing the share of premium cabin seats on its narrow-body flights from 25% to approximately 40%. The airline will add more first-class seats on its Airbus A321neos and Boeing 737 Max 10s, as well as extra legroom options across its fleet. Deliveries of the Boeing 737 Max 10s are still several years away.
American Airlines attributed the changes to evolving customer preferences, particularly among younger travelers who favor larger screens and multiple devices. A spokesperson stated that high-tech satellites in low-Earth orbit have expanded in-flight entertainment capabilities. The airline also expects the upgrades to enhance both customer experience and revenue streams.
Chief Customer Officer Heather Garboden noted that technological advancements since the airline’s original decision have made seatback screens more viable. She emphasized that improving customer satisfaction aligns with financial goals. While the total cost of the initiative was not disclosed, the installations are expected to be completed in the early 2030s.
The airline’s strategy aims to close a profit gap with competitors Delta Air Lines and United Airlines, which have long offered seatback screens. American Airlines CEO Robert Isom has previously highlighted plans to expand premium offerings, improve lounges, and refine the airline’s network to boost profitability.