Amazon has announced Prime Big Deal Days 2026, a two-day shopping event offering exclusive discounts to Prime members on October 6 and 7. The event follows the retailer’s typical fall timing and provides 48 hours of deals across categories including tech, home essentials, beauty, and holiday staples.
Key details confirmed by Amazon include:
- The sale runs from 12:00 a.m. PT on October 6 to 11:59 p.m. PT on October 7 (equivalent to 3:00 a.m. ET to 2:59 a.m. ET on October 8 for Eastern Time zones).
- Deals are exclusive to Prime members, though some discounts may be available to non-members. Prime membership costs $139 per year in Canada, with options for discounted trials for students and young adults aged 19–24.
- Early deals have already begun dropping, with some products at their lowest prices in three months and discounts up to 60% off.
How to participate
To access the full range of discounts, shoppers must sign up for a Prime membership, which includes benefits such as free shipping, Prime Video, Amazon Music, and early access to other sales. A 30-day free trial is available for new members. Amazon also offers a six-month trial for students and young adults at a discounted rate after the trial period.
Deals and categories
The event features discounts across multiple categories, with early highlights including:
- Tech: Garmin Vívoactive 6 smartwatch (up to 60% off), Dyson V8 cordless vacuum (40 minutes battery life).
- Beauty: Foreo Bear Microcurrent Facial Device ($349.99, FDA-cleared for skin firming).
- Home & Essentials: Hanes hoodie (68% off at $9), DeWalt drill and driver set.
Shopping tips
Retail analysts recommend the following strategies to maximize savings:
- Sign up for Prime early to avoid missing member-exclusive deals.
- Monitor Lightning Deals, which offer deeper discounts for limited time and often sell out quickly.
- Set up deal alerts on Amazon or subscribe to retailer newsletters for real-time updates.
- Add desired items to a watchlist to track price drops and availability.
Background on Prime Big Deal Days
Prime Big Deal Days is Amazon’s fall counterpart to its larger Prime Day event, which typically occurs in summer but shifted to June in 2026. The October event is shorter (48 hours) and focuses on seasonal and holiday shopping needs. While Prime Day historically spans four days, Big Deal Days has consistently run for two days in October since its inception.
Prime membership tiers in Canada include standard annual membership, Prime Student for eligible college and university students, and Prime for Young Adults for those aged 19–24. All tiers provide access to the same sale events and perks, with the latter two offering discounted rates after trial periods.
What to watch for
As the event approaches, Amazon has not yet released a full catalog of deals. Shoppers are advised to check the Amazon Deals page regularly, as early discounts may not represent the final sale prices. Popular items, such as the Garmin watch and Dyson vacuum, have already seen price reductions, but availability may be limited as the official sale begins.
Amazon has not disclosed whether additional perks, such as extended return windows or bonus reward points, will be offered during the event. Past years have included limited-time promotions tied to membership tiers, but no such announcements have been made for 2026.