The NFL has fined San Francisco 49ers fullback Kyle Juszczyk $14,926 for an on-field celebration that mimicked chugging beer after scoring a touchdown. The fine, issued this week, marks the latest enforcement under the league’s rules against what it deems ‘offensive demonstrations.’
Juszczyk’s celebration occurred in the third quarter of the 49ers’ 35-13 win over the Miami Dolphins on September 22. After catching a 6-yard touchdown pass from Brock Purdy, Juszczyk raised his hand to his mouth, tilted his head back, and feigned drinking a liquid. The NFL later cited this act as a violation of Rule 12, Section 3, Article 1, which governs unsportsmanlike conduct.
In a letter to Juszczyk, the league stated: ‘Your imitation of chugging a beer constituted an offensive demonstration and could reasonably be construed as being in poor taste.’ The fine amount, $14,926, aligns with the NFL’s standard penalty for a first offense under this rule. Juszczyk confirmed the report via a post on X (formerly Twitter), writing: ‘Can’t make this stuff up.’
The NFL’s rationale centers on its expectation that players conduct themselves in a manner reflecting positively on the game. The league warned that further violations could result in escalated disciplinary action, including suspension. Representatives for both the NFL and the 49ers declined to comment when contacted by media outlets.
Juszczyk, 35, is in his 14th NFL season, all with the 49ers, where he has earned 10 Pro Bowl selections and three All-Pro honors. Known by fans as ‘Juice,’ he is one of the team’s most recognizable players, celebrated for his versatility as a fullback and his role in the team’s offensive schemes. His wife, Kristin Juszczyk, is a noted fashion designer with an NFL-affiliated clothing line.
The fine has drawn attention due to the NFL’s sponsorship agreements with alcoholic beverage companies, including Anheuser-Busch and Michelob Ultra, which hold official partnerships with the league through the 2026-27 season. Critics have questioned the consistency of the league’s enforcement, particularly as stadiums sell alcohol during games. Juszczyk has indicated he will appeal the fine, according to a source cited by ESPN.
NFL celebrations have been a recurring point of contention, with the league historically penalizing plays deemed violent, sexually suggestive, or involving props like goalposts. This marks a rare instance where a non-violent, non-explicit celebration has resulted in a fine. The decision follows broader league efforts to regulate player conduct on the field, including restrictions on social justice messaging in recent years.