The Last Ditch Bar and Arts Venue in Greenfield, Massachusetts, has disabled Google reviews following a surge of online criticism over its decision to make face masks optional for one night a week. The policy change, announced on August 31, sparked widespread debate after the bar’s Instagram post received over 400 comments, many expressing disappointment or anger.
The bar, which has required KN-95 respirator masks or better since opening in 2025 to accommodate immunocompromised patrons, announced it would test mask-optional Saturday nights to host themed club events with full capacity. The shift in policy drew immediate backlash from some patrons, who took to social media to voice concerns. One commenter wrote, 'We’ve decided to show how much we love our immunocompromised divas by sending them to the hospital to make more money.' Another described their dream of visiting the bar as 'shattered' by the change.
In response to the controversy, the bar has removed commenting on its social media platforms and disabled Google reviews, citing a 'spike in spam reviews.' The decision to shut down reviews follows a wave of online engagement, including viral posts and responses from lawmakers. Texas Senator Ted Cruz shared a post about the backlash on X (formerly Twitter), writing, 'Leftism is a mental disease. If you doubt that, read below.' Republican State Representative Mitch Little also commented, stating, 'There are parts of the country that live in a different reality tunnel than us.'
The bar’s policy was designed to balance accessibility for immunocompromised patrons while experimenting with new event formats. The venue’s Instagram announcement noted the change was intended to 'try out typical club nights with themes/hosts/DJs/full capacity.' However, the reaction highlighted broader divisions over public health policies and social norms in LGBTQ+ spaces.
The controversy has drawn attention beyond local circles, with media outlets and online commentators weighing in on the implications of the policy shift. The bar’s decision to revert to a mask-optional night has become a focal point for debates about inclusivity, public health, and the role of businesses in accommodating diverse needs.