Amazon’s October Prime Day officially begins on October 6, but major retailers including Target, Walmart, Best Buy, and Nordstrom have already launched pre-event sales offering discounts of up to 75% off across categories such as tech, home goods, kitchen appliances, and beauty products.
The early promotions come as retailers compete for consumer spending ahead of the annual shopping event. Amazon Prime members will have exclusive access to Prime Day deals starting at 12:00 a.m. PT on October 6, with the event running through October 7. Non-members can still participate but must pay for shipping or sign up for a free trial.
Deals already available
Retailers are highlighting discounts on high-demand items, including:
- Tech: Apple wireless earbuds with active noise cancellation and up to 30 hours of battery life are available at Target for a minimum discount of 20%. A 7-in-1 air fryer with multi-function capabilities is also discounted at Target, featuring a 60-minute timer and PFAS-free materials.
- Home: A Columbia women’s Switchback IV jacket, praised for its water-resistant fabric and packable design, is priced at $37.77 (46% off) on Amazon.
- Beauty: A Shark hair dryer is discounted by 44% on Amazon, while La Roche-Posay’s moisturizer, containing niacinamide and ceramides, is available at Ulta with a 20% reduction.
What shoppers should know
FOX News’ deals team notes that early discounts span fall fashion, tech, and home essentials, with some items already at or near Prime Day pricing. The FOX News Deals page, which may earn commissions from purchases, curates weekly shopping guides with verified discounts.
NBC’s shopping coverage emphasizes that pre-Prime Day alternatives include highly rated products with at least 20% off, urging consumers to compare prices across retailers. The outlet also provides a running list of updated deals leading up to October 6.
Key dates to remember
- October 6: Amazon’s October Prime Day begins at 12:00 a.m. PT.
- October 7: Prime Day concludes.
- Ongoing: Retailers continue to adjust prices; shoppers are advised to monitor updates daily.