The parent company of the Dallas Cowboys Cheerleaders has filed a legal motion seeking to block My Chemical Romance from using cheerleader-style costumes during their performances, alleging the band’s recent staging at the Hollywood Bowl infringed on their brand.
Pro Silver Star, which owns the Dallas Cowboys Cheerleaders trademark, filed a motion for a temporary restraining order and preliminary injunction in Dallas County district court on Friday. The filing requests that My Chemical Romance be barred from using costumes resembling the cheerleaders’ iconic white and blue uniforms during their ongoing tour.
According to the court documents, My Chemical Romance performed Wednesday at the Hollywood Bowl with dancers wearing outfits that closely mirrored the Dallas Cowboys Cheerleaders’ uniforms. The filing states the dancers carried what appeared to be rifles and participated in a staged firefight, with performers depicted as being shot. The motion claims audience members and online commentators mistakenly believed the performers were actual Dallas Cowboys Cheerleaders, citing circulating social media posts.
Pro Silver Star emphasized it was not pursuing legal action over the band’s music or artistic message, but specifically objected to the use of the Dallas Cowboys Cheerleaders uniforms. The company stated in the filing, “Silver Star asks only that those performers not wear the DCC Uniform while doing it. The universe of alternative costume designs is effectively unlimited.”
My Chemical Romance is currently on tour celebrating the 20th anniversary of their album The Black Parade, with additional performances scheduled at the Hollywood Bowl on Saturday evening and twice over Halloween weekend. Representatives for both Pro Silver Star and the band did not immediately respond to requests for comment.
The legal filing does not allege that the band introduced the dancers as official Dallas Cowboys Cheerleaders or that the cheerleaders themselves were involved in the performance. The dispute centers on the use of the uniforms and the visual presentation of the staged act.
Legal experts note that trademark disputes often hinge on whether the use of a uniform or costume is likely to cause consumer confusion regarding the source or sponsorship of a performance. The Dallas Cowboys Cheerleaders have long maintained strict control over the commercial use of their uniforms and branding, which are registered trademarks. The cheerleading squad is widely recognized as one of the most iconic in professional sports, with its uniforms protected under intellectual property law.
This is not the first time the Dallas Cowboys Cheerleaders have pursued legal action to protect their brand. The organization has previously taken steps to prevent unauthorized commercial use of their uniforms and imagery, including actions against merchandise and performances that feature similar designs without explicit permission.
The motion filed by Pro Silver Star seeks immediate injunctive relief to prevent further use of the uniforms during the band’s remaining tour dates. A hearing date has not yet been publicly scheduled.