Walmart announced on Wednesday that its $35 holiday meal basket, which serves 10 people, is now the lowest-priced offering in the program’s history. The basket includes 18% more items and costs 12% less than last year’s version, according to the retailer.
The meal kit is available for purchase in stores or online through December 24. Walmart cited internal survey data indicating that consumers are prioritizing affordability amid rising food costs. The basket features 17 different products and 26 total items, including Thanksgiving staples such as turkey, stuffing, and mini marshmallows. The retailer is also offering free express delivery on the meal basket through November 30.
Food price trends
Food prices in the U.S. have increased by 2.5% year-over-year as of September, according to the CBS News Price Tracker. Federal Reserve data shows that grocery store food prices have surged by over 30% since 2020. Walmart’s pricing strategy reflects broader retail efforts to provide value amid inflationary pressures.
Retailer comparisons
Walmart’s basket is priced at $3.50 per person, aligning with other budget-focused retailers like Lidl and Aldi, which also emphasize ingredient-based meals. In contrast, meal kits from retailers such as Costco, Sam’s Club, and Albertsons tend to cost more but require less preparation. Target offers a $30 basket of basics that can be combined with its ready-made menu items.
The basket is designed to balance affordability with quantity, offering a mix of national brand products. Walmart has positioned the deal as a response to consumer demand for lower prices while maintaining accessibility for holiday meal planning.