Major U.S. movie theater operators have identified the most bankable stars driving ticket sales as the industry recovers from the pandemic. Margot Robbie, Zendaya, and Timothée Chalamet emerged as top draws, according to executives from B&B Theatres, Marcus Theatres, Harkins Theatres, and The Lot. The findings were published in a Variety report based on interviews with theater CEOs.
Core Facts & Developments
- Margot Robbie was cited for her success in Wuthering Heights ($240 million) and Barbie ($1.4 billion).
- Zendaya is a key draw in franchises like Dune and Spider-Man, with The Drama earning back its budget in its first week.
- Timothée Chalamet was highlighted for Marty Supreme, which became a major hit for A24.
- Ryan Gosling and Brad Pitt remain influential, with Gosling’s Project Hail Mary grossing $433 million.
Deeper Dive & Context
Box Office Powerhouses
Theater executives emphasized the ability of certain stars to attract audiences regardless of genre. Mike Bowers, CEO of Harkins Theatres, noted that Brad Pitt and Leonardo DiCaprio still draw crowds, while Zendaya and Tom Holland represent the next generation. Daniel Fastlicht of The Lot cited Robbie’s Wuthering Heights as proof of her box office influence.
Upcoming Projects
Zendaya is set to star in The Odyssey (2026) and Dune: Part Three, while Chalamet will appear in Dune: Part Three. Gosling’s Project Hail Mary continues to perform strongly, with global earnings exceeding $433 million.
Industry Recovery
Theater owners highlighted the importance of star power in revitalizing cinema attendance, which remains below pre-pandemic levels. The success of films like Barbie and Marty Supreme demonstrates the enduring appeal of A-list actors.
Diverse Perspectives
While all sources agreed on the influence of Robbie, Zendaya, and Chalamet, Daily Mail focused more on individual film performances, while Newsweek emphasized the broader impact of these stars on Hollywood’s business model.