Meghan Markle and Prince Harry attended a star-studded party at the home of Netflix CEO Ted Sarandos and his wife, Nicole Avant, in Montecito, California. The event, held to celebrate the second season of the Netflix series Beef, came amid reports of a rift between the streaming giant and the Duchess of Sussex's lifestyle brand, As Ever.
Core Facts
The Duke and Duchess of Sussex were photographed holding hands with Nicole Avant and posing with other attendees, including Katy Perry, Justin Trudeau, and Beef stars Oscar Isaac and Carey Mulligan. The event occurred shortly after Netflix announced it would not renew its multi-year deal with the Sussexes, opting instead for a "first look" partnership. Additionally, Netflix recently divested from Markle's As Ever brand, though the company expressed support for her continued efforts.
Deeper Context
Business Ties and Social Connections
Meghan and Harry first partnered with Netflix in 2020 under a reported $100 million deal, producing several projects, including Harry & Meghan (2022), Live to Lead (2023), and Polo (2024). Despite the end of their formal partnership, the Sussexes maintained social ties with Sarandos and Avant, who have publicly praised Markle in the past. Sarandos reportedly unfollowed Markle and As Ever on Instagram around February 2025, though his wife, Nicole, continues to follow the Duchess.
Public and Industry Reactions
Netflix described Markle's As Ever brand as "inspired by her passion for elevating everyday moments," while acknowledging the company's role in its launch. The streamer's decision to end its deal with the Sussexes has sparked speculation about the future of their media ventures. Meanwhile, the couple's attendance at the party suggests ongoing professional and personal connections within the entertainment industry.
Long-Term Implications
The Sussexes' relationship with Netflix remains a subject of interest, particularly as they navigate their post-royal careers. While the As Ever brand will continue independently, the end of their Netflix deal marks a significant shift in their media strategy. The couple's continued presence at high-profile industry events indicates their efforts to maintain influence and visibility in Hollywood.