Kylie Jenner has unveiled a topless Instagram post to announce her latest fashion collection for her brand Khy. The 28-year-old reality TV star posed with her chest covered by her hands, showcasing a rhinestone tattoo reading 'I Heart LA' on her upper arm. The post promoted the 'Born in LA' collection, which Jenner described as deeply personal, inspired by her roots in Los Angeles. The collection is designed and manufactured locally, marking a shift toward domestic production for the brand.
Jenner wiped clean the Khy Instagram page before the announcement, signaling a fresh start for the brand. The collection follows the brand's successful debut in November 2023, which generated over $1 million in sales within its first hour. Khy aims to blend high-end luxury with streetwear by collaborating with emerging designers.
The announcement comes after Jenner's appearance at Coachella, where she was spotted with Hailey Bieber. Jenner also recently shared an emotional moment with her daughter Stormi, showing her episodes of 'Keeping Up with the Kardashians' for the first time.