Former President Barack Obama and former First Lady Michelle Obama's production company, Higher Ground, is reportedly ending its first-look deal with Netflix and transitioning to an independent model. The current agreement, which has allowed Netflix exclusive first rights to Higher Ground's projects, is set to expire later this year. Sources indicate that Higher Ground will not pursue a new studio pact but will continue collaborating with Netflix on existing projects.
The Obamas initially signed the multi-year deal with Netflix in 2018, brokered by then-chief content officer Ted Sarandos, who had previously held a fundraiser for Obama's 2012 presidential campaign. In 2024, reports suggested the deal would be extended, but recent developments indicate a shift toward independence.
Netflix Chief Content Officer Bela Bajaria praised the Obamas' work in a statement, highlighting their pursuit of exceptional storytelling. The streaming platform has been a key partner for Higher Ground, which has produced documentaries and series under the deal. The Obamas' decision to go independent may allow for broader distribution and creative flexibility.
Neither Higher Ground nor Netflix has officially confirmed the end of the deal, but sources close to the matter suggest the transition is underway. The move comes as the Obamas continue to expand their production company's portfolio, including recent projects like a film about a predominantly Black and female Army battalion during World War II.