Steak 'n Shake has announced it will transition to 100% grass-fed and grass-finished beef at all locations by June 1, according to its newly appointed Chief MAHA (Make America Healthy Again) Officer, Michael Boes. The move follows the chain's earlier decision in January 2025 to cook fries in all-natural beef tallow instead of seed oils.
Core Facts & Immediate Action
Steak 'n Shake's shift to grass-fed beef is part of a broader effort to align with the Make America Healthy Again (MAHA) movement, led by Robert F. Kennedy Jr. during his tenure as Secretary of Health and Human Services. Boes, who previously worked under Kennedy, emphasized that the changes are driven by taste and health benefits, not customer demand. The chain tested the new beef in select markets, with customers reportedly preferring the taste.
Deeper Dive & Context
Health and Policy Priorities
Boes argued that fast food has become overly processed in the past 30 years, with unnecessary chemicals and preservatives. He cited the new food pyramid created under the Trump administration, which prioritized protein and reduced added sugars. The chain also plans to offer healthier ice cream made with egg yolks, cream, and minimal sugar.
Industry and Political Reactions
The shift to grass-fed beef raises questions about potential price increases, as beef prices have been volatile. Boes acknowledged this but did not specify cost adjustments. Meanwhile, Kennedy has framed the changes as part of a libertarian approach, allowing consumers to choose between traditional and healthier options. Critics, however, have raised concerns about the politicization of food choices, though Boes insists the focus should remain on ingredient transparency.
Broader Implications
The MAHA movement has encouraged other industry partners to adopt similar changes, though Boes noted that customer demand has not been the primary driver. The initiative reflects a push toward simpler, more natural ingredients in fast food, aligning with broader health and wellness trends.