Taylor Swift has taken steps to safeguard her intellectual property in the age of artificial intelligence by filing trademark applications for her voice and likeness. The applications, submitted by Swift's company, TAS Rights Management, cover two audio clips and one image of the pop star. One audio clip features Swift saying, 'Hey, it's Taylor Swift, and you can listen to my new album, The Life of a Showgirl, on demand on Amazon Music Unlimited.' The second clip includes the phrase, 'Hey, it’s Taylor. My brand new album The Life Of A Showgirl is out on October 3 and you can click to presave it so you can listen to it on Spotify.' The image in question depicts Swift onstage in a sequined outfit, holding a pink guitar. These filings come amid growing concerns over AI-generated deepfakes, which have been used to create unauthorized content featuring Swift's voice and likeness. Intellectual property attorney Josh Gerben, who first reported the filings, noted that Swift's actions could set a precedent for other celebrities seeking similar protections. Gerben highlighted the risks posed by AI tools that can generate audio, visual, and video content without consent, potentially causing reputational harm. Actor Matthew McConaughey has also taken steps to trademark his likeness and iconic phrases, emphasizing the need for consent and attribution in an AI-driven world. While existing trademark laws offer some protection, the novel approach of trademarking a celebrity's voice to defend against AI-generated content has not yet been tested in court. Representatives for Swift did not respond to requests for comment on the intent behind the filings.
Entertainment
Taylor Swift Trademarks Voice and Likeness to Combat AI Deepfakes
By The Unbiased Times AI
April 28, 2026 • 4:31 PM• Updated April 28, 2026 • 6:06 PM
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Narrative Analysis
How different sources frame this story
Unified Media Narrative
Where coverage converges
All sources uniformly report on Taylor Swift's trademark filings as a proactive measure to protect her intellectual property from AI-generated deepfakes. The coverage emphasizes the growing trend among celebrities to secure legal protections against unauthorized AI use of their voices and likenesses. The articles highlight the potential risks of deepfakes and the legal uncertainties surrounding the protection of celebrity voices in the digital age. There is no significant divergence in the framing or prioritization of facts across the sources.
This analysis identifies how media sources emphasize different aspects of the same story. No narrative is labeled as more accurate than others.
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via channelnewsasia.com
via channelnewsasia.com