Gap Co-Founder Doris Fisher Dies at 94

Doris Fisher, co-founder of Gap Inc., has died at the age of 94. The news was confirmed by Gap CEO Richard Dickson in a company statement on May 4. Fisher, who launched the brand with her late husband Don Fisher in 1969, played a pivotal role in shaping American casual fashion. The couple opened their first store in San Francisco, initially selling Levi’s jeans and record tapes. Over time, Gap expanded into a global retail empire, including brands like Banana Republic and Old Navy, generating over $15 billion in annual sales. Fisher served as the company’s fashion merchandiser for nearly four decades, while her husband managed the business side. She also coined the name Gap, intending to bridge the “generation gap” between parents and children. Dickson described Fisher as a “true original” and a trailblazing entrepreneur. The company noted her influence extended beyond merchandising, emphasizing her commitment to self-expression, diversity, and inclusion. Don Fisher passed away in 2009.