Los Angeles mayoral candidate Spencer Pratt has gained attention for an AI-generated campaign ad targeting incumbent Mayor Karen Bass, while Bass accuses him of exploiting wildfire victims' grief. The ad, which has amassed over 4.1 million views, depicts Bass and other officials as elitist figures mocking constituents' struggles, including wildfire recovery and homelessness. Pratt, a former reality TV star, lost his home in the 2025 Palisades wildfires and has framed his campaign around accountability for Bass's handling of the crisis. Bass has dismissed Pratt as a celebrity seeking attention, while Pratt's supporters argue he effectively highlights systemic failures.
Pratt has also released emotional ads featuring his mother, who lost her home in the fires, and has garnered endorsements from figures like WWE legend Torrie Wilson. Bass has faced criticism for her response to the wildfires and homelessness, with some voters citing her absence during the disaster as a key issue. Pratt's campaign has resonated with those disillusioned by traditional politicians, though critics question his lack of governance experience.