Los Angeles mayoral candidate Spencer Pratt, a former reality TV star, has gained attention for his unconventional campaign tactics, including viral AI-generated videos and grassroots outreach. Pratt, who identifies as a Republican but is running as an independent in the nonpartisan race, cited Jesus Christ as his political role model during a CNN interview, emphasizing his desire to be a "fighter for the people." He also compared himself to former President Barack Obama, though he lacks a law degree and political experience.
Pratt faces incumbent Mayor Karen Bass and council member Nithya Raman in the June 2 primary. The race uses a nonpartisan "top-two" system, meaning the top two candidates advance to a November runoff if no one secures a majority. Polls show Pratt and Raman neck-and-neck, with Bass leading.
Pratt’s Campaign Strategies
Pratt has leveraged social media with AI-generated content, including videos depicting him in heroic roles and mocking opponents. His campaign has also organized block parties in key neighborhoods, including South Los Angeles, where he engaged with residents over issues like broken sidewalks and homelessness. Supporters argue his approach resonates with voters frustrated by traditional politics.
Criticism and Challenges
Critics, including Bass, have dismissed Pratt’s lack of political experience and reliance on viral stunts. Some media outlets frame his campaign as a long-shot effort, while others highlight his ability to mobilize online support. The race remains competitive, with Pratt’s unconventional methods drawing both praise and skepticism.