Ferrari’s first all-electric supercar, the Luce, has sparked debate after Pope Leo XIV was filmed inspecting and possibly test-driving the vehicle. The $640,000 car, designed in collaboration with former Apple design chief Jony Ive, has drawn criticism for its unconventional design and market reception.
Ferrari’s Ambiguous Response
Ferrari has not explicitly confirmed whether Pope Leo XIV drove the Luce, despite video footage showing him behind the wheel. The company’s official statement merely declined to “confirm” the claim, leaving the question open to interpretation. The video, released by Ferrari, shows the Pope being guided through the car’s controls before the vehicle drives away, though it remains unclear who was driving.
Market and Fan Backlash
The Luce’s unveiling triggered a mixed reaction from Ferrari enthusiasts and investors. Shares fell 8% in Milan and 5.3% in New York following the launch, partly due to criticism of its design, which some fans argue deviates from Ferrari’s traditional aesthetic. Social media users mocked the car, comparing it to an iPhone or a vacuum cleaner, while former Ferrari chairman Luca di Montezemolo publicly condemned the design.
Lamborghini’s Contrasting Strategy
Meanwhile, Lamborghini’s CEO Stephan Winkelmann defended his company’s decision to cancel its own EV plans, opting instead for plug-in hybrid vehicles. Winkelmann emphasized that innovation should align with customer demand, suggesting Ferrari’s EV push may not resonate with its core audience.
Design and Innovation Debate
The Luce’s design, influenced by Ive’s minimalist approach, has been described as boxier and more utilitarian than classic Ferraris. Ferrari’s chief design officer, Flavio Manzoni, framed the car as a bridge between San Francisco and Maranello, reflecting its hybrid heritage. However, critics argue the design lacks the exclusivity and performance-driven identity associated with Ferrari.
Political and Economic Context
The launch comes amid declining EV incentives under U.S. policies, which have led some automakers to scale back electric vehicle investments. Ferrari’s stock drop suggests investor skepticism about the brand’s shift toward electrification, particularly in a market where traditional supercar enthusiasts remain resistant to EVs.