The iconic Highway 1 in Big Sur, California, has reopened after a three-year closure due to landslides, sparking a surge in tourism and traffic. Caltrans reports a 900% increase in northbound traffic at Ragged Point, the southern gateway to Big Sur, compared to last year. Local businesses, including restaurants and resorts, are also seeing a 40% rise in guest counts, with some reporting 30% more reservations than in 2022.
Despite soaring gas prices—California’s average is $6.11 per gallon—travelers are still flocking to the scenic route. The Gorda gas station briefly hit $9.99 per gallon in early April, yet demand remains high. Local officials and business owners are advising visitors to plan ahead due to increased congestion.
Monterey County’s Board of Supervisors recently voted to explore measures to manage the influx, though no specific actions have been announced. Meanwhile, travelers continue to rediscover the 100-mile stretch between Cambria and Carmel, known for its cliffside views, waterfalls, and coastal wildlife. Experts recommend visiting in spring or fall for the best weather and scenery.